volume & plump shampoo

Volumising shampoo* with plumping effect**, developed in collaboration with Rossano Ferretti, the world's Hair Maestro. GREATER VOLUME* FOR YOUR HAIR. INSTANTLY. A light, creamy texture that leaves hair fuller-looking, softer and shinier, delicately cleansing without weighing it down or drying it out. VOLUMISING*, PLUMPING** AND CLOUD-LIGHT -Formula enriched with cationic hyaluronic acid, rice protein and Italian white fig extract, containing 90% ingredients derived from natural raw materials in accordance with ISO 16128 -Makes hair softer*, boosts volume* in flatter, finer hair and has a plumping effect** -59% increase in shine*** -28% improvement in combability*** -22% reduction in brittleness*** -Delicately scented with floral, fruity and musky notes -Can be used daily with other products from the Volume & Plump range or other KIKO MILANO haircare ranges VOLUME & PLUMP HAIR ROUTINE STEP 1 Volume & Plump Shampoo Start here for softer* and shinier*** hair STEP 2 Volume & Plump Leave-in Conditioner Detangles*** easily and protects hair from heat* STEP 3 Volume & Plump Root Spray The finishing touch for softer* and fuller-looking** hair A volume-boosting* routine with proven results -Softer, more voluminous hair in 100% of participants* -Hair that looks instantly fuller** -Hair that looks up to twice as full after 28 days of use**

Softer*, voluminous*, fuller-looking** and shinier*** hair from the very first use. Everything you could dream of for your hair, in the first step of an irresistible new routine.

Apply to wet scalp and hair, and massage gently before rinsing. In case of contact with eyes, rinse thoroughly.

INGREDIENTS: AQUA (WATER/EAU), SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, SODIUM COCOYL ISETHIONATE, DECYL GLUCOSIDE, PE G-120 METHYL GLUCOSE DIOLEATE, POLYSORBATE 20, PARFUM (FRAGRANCE), CITRIC ACID, HYDROXYACETOPHENONE, TETRASODIUM GLUTAMATE DIACETATE , ETHYLHEXYLGLYCERIN, GLYCERIN, HYDROXYPROPYLTRIMONIUM HYALURONATE, POLYQUATERNIUM-7, FICUS CARICA FRUIT EXTRACT (FICUS CARICA (FIG) FRUIT EXTRACT), HYDROLYZED RICE PROTEIN, TOCOPHEROL, HELIANTHUS ANNUUS SEED OIL (HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL), PHENOXYET HANOL, SODIUM BENZOATE, POTASSIUM SORBATE, BENZYL ALCOHOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES.